Cost Trend(Product Care and Use Instructions)

How to Get Rid of "Channels Crash" Troubled _ 8/6/2008

Ceramic dealer development today, we must proceed from family management to the company management forward, and from a single channel to multi-channel transformation in the industry this is the consensus reached. But dealers in the multi-channel operators in the process of the enactment of the "traffic rules" are not explicit, often by the "channels Crash" problems.
The so-called "channels Crash" is different channels between ownership and performance because of the conflict. Most of the decorations, district promotion and the conflict between the store. For example, customers with a new home may be decorated, and the business community in the store tracking, and all the hard work has paid a final deal, that performance should be whom? Decorative company said that customers are moving he said, his performance should be classified. Area business on the customer that he has done a lot of persuasive, and his performance should be classified. Where stores also feels aggrieved, he came to the store several times, each time I have to help him explain patiently, caring for his services, but also often take the initiative to call tracking, telephone charges have spent a lot of, why not return performance She? Because the performance of individuals on behalf of the proceeds, in the face of interests who would willingly let lose? We all odds, that the how?

First Decoration Company
In the channel when the crash occurred, the general principle is "within allowing foreign", that is, the company transferring the outside, decoration companies to participate in the decoration companies first. Decorative hands because the company holds the majority of high-end customers, sales of products mostly high-end products and high-margin products, is the most profitable retail channel, this channel operated well on the contribution rate of corporate profits is very high, so we can not a game. General decorated with the company from the companys customers is decorated, and customers pay in advance or pay money, as long as decoration company notice or registered customers are counting decoration company, on the other cases is not a decoration company.

Decorative channels do companies must properly handle decorated with the sale of conflict between stores. Decorative because companies sometimes get high commission will be through a mandatory approach to customer-specific brands and products. Therefore, the rules of the game should be designed in advance, what provisions are Decoration business, what are stores business. General rules of the game would tend Decoration Company, after the enactment of the rules, the company for store personnel to understand and agree that more should be mandatory implementation.

Identification of customer communication
In store performance and promote post-conflict area can be determined through communication with the heads of performance attribution. Once you become owners of the customer, generally has been accepted on his behalf and recognition of this product your companys services, of course, in communication on the easier. Sometimes can communicate with customers, it is the side plot or the impact of store operations contributed to the result.
In the store and district performance promote conflict will generally tend to shop. Why? If the district extension workers perform their services, then head of the household is very happy accompanied by the district officers to look at the store, with officers from the general area is considered the head of the performance area, district head of the household directly to the store to buy all the performance of naturalization stores . This is the mandatory requirement.

Consolidated balance interests
Some companies do not have district or the salary of a low basic salary, this time with the district decoration company in conflict to the attention of a balance of interests. Decorative companies have generally adopted a decorative commission with a different approach points. Decorative companies in the business are relatively easy to discussion, the appropriate commission points lower; no decoration companies to participate in the discussion should be some difficulties, so commission can be higher. Some companies have the participation of the designers, will raise prices of some transactions or companies that are none. In addition, the store is used in high-wage salary of a low commission structure can ease a variety of channels and stores conflict of interest.

In short, that the "channels Crash" is the key channel problems, "traffic rules" the clear. The first is reasonable rules should be formulated by the staffs understanding, once again the implementation of these rules is sometimes tough. Especially in the cross-channel "crossroads" must "Red" and "Green" light is clear.
                                                       Data:2008-2-1 10:34:41 Hits:23